Adhurricane now also advertising for Karo.
With its advertising re-positioning "Na Klaro, Shopping nur im Karo", the Bischofshofener shopping centre now has a strong presence in radio and print. A unique jingle that is quickly becoming an earworm as well as the high Share of Voice thanks to over 600 radio spots and flanked by full-page print ads elevates the shopping brand Karo in the awareness of the relevant target group in the Salzburg countryside.
Fantasiana – always worth the experience.
The new brand positioning of “Fantasiana” will once and for all establish the Strasswalchen entertainment park as a theme park for young and old. The focus is on the different entertainment areas: Dino Adventure, the Dracula Castle, Sindbad's Journeys, the Westernstadt Lucky City, the ultimate adrenaline kick on the Wild Train Coaster as well as an extremely friendly but exciting approach covering all advertising materials.
The University of Salzburg turns 50.
With waving flags and a wealth of activities this year sees the University of Salzburg celebrating the 50th anniversary since it was re-established in 1962. Adhurricane has been entrusted with the honourable task of overall supervision of all the communication and event activities for the anniversary year.
trixxX becomes teampool.
In the course of a complex re-launch process, Adhurricane is supporting the 1,500-employee personnel service provider in its leap to becoming a pan-European personnel service company. Now under the new umbrella brand teampool, an extensive re-launch has seen Ewald Ottradovetz's successful team relying on the branding and communication skills of Adhurricane for all its marketing activities.
Tana application DVD, part 5.
The fifth and for the time being last part of the successful Tana application DVD with host Tanina, the smart cleaning super girl, has now been finalised. The successful animated character from Adhurricane has become the popular key visual and identification figure for Tana Professional's pan-European brand image.
Tana trade fair presentations in Amsterdam and Hanover in 2012.
Once again, in 2012 Adhurricane will accompany Tana Professional to Amsterdam for the cleaning industry's largest international trade fair, 'Interclean'; this involves providing end-to-end services for all the activities relating to the trade fair presentation for the successful chemicals brand of Werner & Mertz Professional. At the same time, Adhurricane was again commissioned with the general planning and implementation of Tana Professional's trade fair presentation at the 'Altenpflege Messe', which focuses on care for the elderly, in March 2012 in Hanover.
50th Annual Meeting of the Austrian Society for Paediatrics and Adolescent Medicine in Salzburg
Under the chairmanship of Professor Wolfgang Sperl, the Austrian Society for Paediatrics and Adolescent Medicine will hold this year's congress from 27 to 29 September at the Salzburg Congress convention centre and has commissioned Adhurricane with the general planning and implementation of the communication activities. Based on the theme 'Little artists, body art, the art of paediatrics', participants will experience a world-class scientific array alongside a colourful event programme with the involvement of many children and renowned artists.
New direct marketing campaign for the OPC segment's market leader.
Both branding and the communication of Prof. Masquelier's original OPC Anthogenol, the most precious antioxidant of all in the area of oligomeric proanthocyanidins, has been managed for years by Adhurricane. The brand develops its competitive market edge year for year and recently started another comprehensive direct marketing campaign in Germany.
Packaging re-launch for Tofix.
The market leader in the WC-Beckenstein segment recently commissioned Adhurricane with the execution of a comprehensive re-launch of the entire Tofix packaging range. Not only were all key visuals re-worked photographically and illustratively, but thetypical Tofix splash wave was also changed for the first time.
From the ski slopes straight to the spa.
The new 2011/2012 winter campaign of the Gasteiner Bergbahnen (Gastein cable cars) highlighted fun and excitement on the ski slopes followed by relaxation in the spa, but the Gastein Winterwonderland has much more to offer: the impressive suspension bridge on the Stubnerkogel mountain guarantees an added kick. Adhurricane continues the high-impact outdoor campaign on illuminated signs and trivision billboards.
Unforgettable experiences set us apart.
That is the title of the new corporate brochure for Input GmbH. Packed full of successfully planned experience scenarios and featuring over 26 pages, the new Input corporate brochure impressively presents the entire range of services of the Doppelmayr subsidiary.
Hot off the press: the new research report from Salzburg University.
Another extensive research and performance report is now available, covering 88 pages. Under the guidance of the Salzburg University Research Department, Adhurricane successfully compiled and presented the research report for the fifth time in a row in 2011.
“Education and Research” in the Focus of the Arts.
A poster campaign and an eccentric mural design! On the occasion of the opening of the KunstQuartier (Art Quarter) in Bergstraße, 14 different poster designs were created. Since May 20th, 2011, the posters and the mural can be seen in the new KunstQuartier.
A home atmosphere from its most beautiful side …
…or better yet, on the new Casa Viva website. In line with the exclusive appearance of Casa Viva shops, Adhurricane composed an exquisite overall homepage concept and was also responsible for screen design, texts and programming.
Whatever Your Business…
Exceptional Salzburg companies make a decisive contribution to ensuring that one of the most beautiful cities in the world at the same time is also one of the top economic regions in Austria. Comprehensive banking support of such companies is not just a business model for Raiffeisen Salzburg, but also a fixed component of its corporate philosophy. In a major film and print project, Adhurricane portrayed the makers and shakers of exceptional Salzburg companies with the slogan: Whatever your business, we put you in the starring role!
A show straight out of 1001 Nights. As part of the commission to look after the Saudi Arabian Olympic Committee, Adhurricane staged a magnificent show as the kick-off for the Saudi Arabian Olympic Falcon Program, designed by the agency. The show was hosted at the exclusive Al-Faisaliah Hotel in the centre of Saudi Arabia’s capital Riyadh. More than 700 VIP guests, economists, sportspeople and politicians, were entertained with live sports acts, stage fireworks and a top-class gourmet buffet afterwards. The Adhurricane team around general manager and creative director Peter Wawra did everything it could, drawing on more than 30 years of marketing experience, to meet the enormous demands. The event was broadcast live on ART and Saudi Sport TV.
